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Search Engine Optimisation

SEO is the process of refining your website so search engines like Google, Bing or Yahoo for example, can quickly connect what people are looking for to what you have to offer. At Maxoid we collect information specific to your business, analyse it and configure the best plan to get the most traffic to your site. Some of the tools Maxoid use are:-

  • Search Engine Friendly URL's
  • Site verification on major search engines
  • Google locations on Google maps
  • Social media links and icons
  • Keyword analysis for up to 5 words
  • PPC campaign
  • Ideas on how to improve the content on your site
  • Onpage optimisation
  • Meta tags management

For those wanting to know a little more . . . read on

Keywords or Phrases


Keywords or phrases act as a compass on the internet. They affect the visibility of the website or a web page in a search engine's results. Not just any phrase or word will do though; well researched keywords will bring in new business for you. The earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive. If the keyword or phrase however is too general, the chance of finding specific information decreases dramatically.
 

Organic! Organic! Organic!

The catch-cry for 2013. It is very popular these days to use the words ‘organic’ or ‘natural’ when it comes to SEO – this just means the results have come directly from the search engines by using keywords or phrases. It is touted as being the “best way” to go and in the long term it is - but like moving into a new neighbourhood it takes time to get known, so in the short term a PPC (Pay Per Click) campaign might be just what you are after to get your business noticed. Either way you decide to go, paid or organic, Maxoid can help.

 

How does SEO work?

 

SEO uses keywords or phrases to target search engines, such as Google, Bing or Yahoo, to bring traffic to your site. Not just any phrase or word will do though; well researched keywords will bring in new business for you. Keywords or phrases act as a compass on the internet; this means thousands of websites with specific information can be found based on the keywords you provide. However, if the keyword or phrase is too general, the chance of finding specific information decreases dramatically.

 

Just a little Tech Talk

 

Typically, search engines work by sending out spiders to fetch as many documents as possible containing the keywords or phrases. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices so that, ideally, only meaningful results are found.

 

Just remember - You don’t need to be an expert on SEO let Maxoid do it for you.

Last but not least – ponder this thought

The internet is your new marketplace. Over three billion searches are performed online every day and thousands of these will be looking for your products or services. What strategies will you employ to stand out and make an impression?

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